Position:  Social and Digital Audience Development Specialist
Location:  Evanston, IL
Job Id:  701
# of Openings:  1

Job Title:           Social and Digital Audience Development Specialist 
Area:                  Communications
Reports to:        Social and Digital Media Manager
Classification:   Exempt
 
Organization Overview
Rotary unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities. Each year, Rotary members invest more than $200 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary’s clubs and humanitarian initiatives, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org.
 
Rotary’s Commitment to Diversity
As a global network that strives to build a world where people unite and take action to create lasting change, Rotary values diversity and celebrates the contributions of people of all backgrounds, regardless of their age, ethnicity, race, color, abilities, religion, socioeconomic status, culture, sex, sexual orientation, and gender identity.
 
General Overview
Integral position on Rotary’s Social & Digital Media team to manage its global social media communities and content. The Social and Digital Audience Development Specialist works with the manager, and specialists, and interacts closely with counterparts in other departments to monitor, assess, engage, amplify, and respond to Rotary’s social & digital media community, including the organization’s 30+ social media accounts and over 2 million cumulative fans and followers.
 
The ideal candidate will have a strong background in marketing and communications or related field.
 
Knowledge and Skill
  • ​Excellent written, verbal and interpersonal communication skills
  • High-level thinker and solutions-oriented communicator with proven ability to effectively manage multiple tasks
  • Demonstrated commitment to continuous growth and development; preferably in community management, content analytics, social media or related fields
  • Demonstrated knowledge of both popular and emergent social and digital media platforms and best practices, with the ability to provide strategic insights and reporting across multiple media
  • Excellent writing and copy-editing skills, experience writing for multiple audiences and platforms
  • Ability to effectively communicate complex and technical information in an understandable manner
  • Experience using social networks, publishing, and monitoring and reporting tools such as Hootsuite, Brandwatch, YouTube, Facebook, LinkedIn, Twitter
  • Proven ability to work effectively in a collaborative team environment
  • Functional understanding of multiple languages preferred
  • Proficiency with software including Microsoft Office 365 Suite, Adobe Creative Cloud, and Adobe Analytics preferred
 
Responsibilities
Social media plays a critical role in telling Rotary’s story. The Social and Digital Audience Development Specialist will play a crucial role by communicating directly with members, fans, and followers to help advance Rotary’s mission, in addition to social monitoring, reporting and data analysis.
 

Manage Social Media Listening, Analytics, and Community Engagement

  • Manage user-generated content and global content exchange platforms
  • Monitor, moderate and respond to comments and messages on social networks
  • Amplify and respond to social media mentions, outcomes, exposure and interest both real-time and on regular basis
  • Enhance capacity building for Rotary members and social media community through implementation and amplification of program-specific social media campaigns across Rotary’s areas of focus on a global and regional scale.
  • Iterate, improve and implement strategies, tactics, and social media engagement opportunities and crisis communication monitoring across new and existing platforms and channels
  • Develop and lead presentations and trainings on social media and community management best practices internally and externally
 

Create Social Media and Paid Digital Analytics & Insights Reports

  • Develop content insights and analytics reports to support departmental reporting strategy
  • Create modular reports comprising topics including brand health, owned content, video, community engagement, and audience
  • Make data-informed assessments and recommendations to support brand messaging and content strategy
  • Leverage social platforms and listening tools to identify and engage influencers
  • Use analytics data to establish and inform brand share of voice around key causes and activations
  • Identify and leverage new tools for social listening and reporting, and for communicating emerging trends clearly and concisely
 

Support Social Media and Paid Digital Content Production

  • Assist with execution and monitoring of paid social and digital media content across multiple Rotary social media channels, including Facebook, Twitter, Instagram and YouTube
  • Coordinate with channel editors and reporters to relay community engagement support around social media content and campaigns across Rotary’s multiple programs and areas of focus
  • Work with visual media, editorial, design, global communications, and marketing staff to draft, edit, produce, and distribute creative content and toolkits, including key messages and visuals
  • Develop and maintain strong relationships with volunteer members, senior management, program staff, and others to engage and encourage and promote effective social media outreach and online engagement
  • Provide both onsite and offsite media support for major Rotary meetings as assigned
 
Prior Experience
At least 3 years’ experience in digital media, marketing or public relations with a focus on community management or customer service
 
Budget Responsibility

Help define, plan, monitor, and report on social and digital community management

 
Internal Contacts
  • Ensure seamless integration with Rotary’s Design team in project managing and developing content assets
  • Coordinate with Rotary’s Visual Media team in project managing and developing visual assets
  • Maintain frequent contact with Rotary’s Web and Publishing team in project managing and developing content assets
  • Work in coordination with Rotary’s Global Communications team in managing support and engagement issues, and developing content assets across 8 languages
  • Coordinate with internal business units on creation and development of assets for social media
 
Why Work for Rotary?
  • Generous medical, dental, and vision benefits package
  • Progressive 401k matching contributions
  • Above market and generous paid time off package
  • Tuition reimbursement
  • Professional development opportunities
  • On-site cafeteria and coffee bar with special pricing for Rotary employees
  • Flextime-several different work schedules to choose from
  • Close to CTA, Metra, a variety of stores, and many food options

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