At the NYU Langone Fertility Center, we understand the challenges that can come with building a family. Since 1992, we’ve helped tens of thousands of women and men to have children on their own timetables, using the newest and most advanced fertility treatments. Our primary areas of expertise include in vitro fertilization, also known as IVF, and egg freezing, also called oocyte cryopreservation.
The Fertility Center has partnered with Prelude Fertility to deliver comprehensive, patient-centered fertility care. Our team—including board-certified reproductive endocrine and infertility specialists, nurses, and lab professionals—focuses solely on the needs of people dealing with fertility-related issues, questions, or concerns.
As an employee at our world-class, patient-centered fertility center, you can make an impact on the lives of others in an environment that will allow your skills to shine.
The Physician Liaison is responsible for building physician (OBGYN) referral relationships in the surrounding areas of the designated practice(s); collaborating and implementing operations initiatives designed to enhance profile and reputation of the practice in the community. The Physician Liaison actively supports and promotes Prelude’s commitment to providing compassionate, comprehensive, state-of-the-art fertility care to all patients.
Applicants should be highly organized with great communication skills. They should be comfortable presenting data to varied audiences including physicians. This person will be able leverage previous experience to complete tasks such as brand building, events and presentations.
Identify referral sources and maintain and grow physician referrals through on-site visits to (OB/GYN) referring office, networking events, trade shows, community functions and patient education/outreach events that align with current strategies of the practice
Continually share feedback from the market to initiate, in conjunction with the appropriate managers, operations-based changes in our services to better serve our referring offices
Build strong partnerships with nurses and front desk teams in referring and prospective offices
Helps with maintenance and ordering of marketing materials for the clinics and the field
Research and recommend public relation opportunities
Identify and monitor competitor activities and efforts within the area
Collaborate with internal and external resources to assist in developing brand and multifaceted marketing programs focused on attracting patients
Provide content and manage print ad creation
Collect and develop fresh content for publication on the practice’s website, as well as their social media outlets
Support established metrics and measures of success for all local referral efforts, including a metrics dashboard to report outcomes weekly, monthly and quarterly
Develop and implement regular strategic plans to increase referrals
Keep a pulse on the clinics new consults scheduled every week, no show rate and trends
Identify referral patterns and create strategic plans to respond to trends
Daily document visits in the CRM
Have a solid understanding of the infertility journey and new medical advances in infertility demonstrating expertise
Can articulate the many points of difference we have as it relates to the patient experience
Contribute to team effort by maintaining an excellent rapport and working relationship between patient services, other departments within practice and the Prelude Network
Demonstrate excellent communication and interpersonal skills
Other duties as assigned, and in keeping with Prelude’s policies, procedures, compliance, standards of patient care and/or initiatives toward continuous improvement at the individual and organizational level
KNOWLEDGE AND SKILLS:
Bachelor’s degree or higher in marketing or related field
Minimum of five (5) years’ experience working with physicians/providers, medical practice office staff, or other medical specialties
Previous experience in the fertility industry and/or interfacing with OB/GYNs preferred
Outgoing personality with superior oral and written communication skills
Self-starter who works independently and as a member of a team, taking initiative and meeting objective