Position:  Digital Marketing Specialist
Location:  Goshen, IN
Job Id:  678-2019-0033
# of Openings:  1

Digital Marketing Specialist - Main

 

Role

Responsible for developing and executing the social media programs that contribute to the sales and growth of the organization. Primary responsibilities include development and management of paid search campaigns, improving the profile and position of the company in organic search as well as developing and managing social media promotion programs.

 

Major Duties and Responsibilities

 
  • Administers email marketing and on-boarding programs. Posts online ads for identified websites. Responds to social media accounts and blogs providing appropriate and timely monitoring, when necessary. Partner with Product Planners to use eCommerce tools as a channel to market their products and services.
  • Creates, manages, and reports on the deployment of marketing content and campaigns in various digital channels such as network display, banner and tile, PPC, retargeting ads, social media, email marketing, and co- marketing on third party vendor sites. Implements Marketing Plan and oversees communication. Analyzes results, assesses the performance and recommends refinements to improve performance for future promotions.

  • Oversees search engine optimization initiatives. Writes content for and respond to posts on various sites such as Facebook, Twitter, Instagram, MySpace, Flickr, blogs and other social media/networking sites. Track channel usage for all eMarketing initiatives using tools such as Google Analytics. Maintains internet and email statistics for web
    visits, read rates, subscription changes, etc. to report to management.

  • Proactively identifies opportunities and assists with marketing strategies and tactics to increase product penetration. Manages production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative, engaging while also meeting time and budget constraints. Ensures accurate and timely
    communication to employees and management on the execution of marketing campaigns.

  • Monitors performance of online products and services and analyzes web site statistical data to understand online user’s behavior and identify trends. Track and analyze promotional, email, online and mobile activities to evaluate existing member usage as well as potential online markets. Review analytics of electronic product performance to assess online and mobile penetration by member, by product segment, and identify opportunities to continuously improve penetration. Use analytical data to recognize user patterns and trends to help formulate effective marketing campaigns.

  • Collaborate with key internal stakeholders and Marketing Director to develop, update, and maintain web marketing calendars including details about marketing messages and target audiences through eCommerce channels.
  • Proactively identify opportunities and initiate marketing strategies and tactics to increase product penetration. Manages production of fully integrated marketing campaigns across multiple marketing channels. Campaigns are to be imaginative, engaging while also meeting time and budget constraints. Ensures accurate and timely communication to employees and management on the execution of marketing campaigns.

  • Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Knowledge & Skills

Experience

Concentration in marketing, communications, e-Commerce, business or related major is highly preferred. High level of proficiency in Internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services.

Education/Certifications/Licenses

A college degree.

Interpersonal Skills

Ability to speak and effectively present information and respond to questions from groups of employees, customers and managers. Ability to provide constructive feedback to others.

Other Skills

Must be knowledgeable in research analysis, Internet environment, survey methods, regulatory compliance, and current business and marketing trends. Must have a working knowledge of Microsoft Office Products, Quark Express, Adobe Photoshop and Illustrator. Thorough understanding of Internet environments and web site development. Exceptional knowledge of the English language is particularly important.

 

ADA Requirements

Physical Requirements

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents.

Working Conditions

Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.

Mental and/or Emotional Requirements

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential
matters. Ability to focus on detail and verify accuracy of numbers and text. Ability to read, analyze, and interpret business periodicals, professional journals, government regulations, general financial reports and compliance documents.

 

Acknowledgement

Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description is not a contract and should not be construed as a guarantee of employment for any specific period of time.

Interra Credit Union is an Equal Opportunity Employer and does not discriminate against employees or applicants based on race, color,
religion, sex/gender, national origin, disability, age, or any other category protected by law.

 

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