Position:  Ecommerce Web Sales & Experience Manager
Location:  Minneapolis, MN
Job Id:  1356
# of Openings:  1

Tilray Inc. (NASDAQ:TLRY) is a global pioneer in the research, cultivation, production and distribution of cannabis currently serving patients and consumers in thirteen countries spanning five continents. Tilray operates state-of-the-art cannabis facilities in Canada and Portugal and teams in the U.S., Australia & New Zealand, Europe and Latin America. Tilray is pioneering the future of the industry globally by forging industry-disruptive partnerships and building a robust house of brands.
 
Manitoba Harvest, the world’s largest hemp foods company, offers a portfolio of hemp foods and CBD wellness products to consumers across North America. Our mission is to inspire a better way, a better life & a better world – and it’s up to us to sow these seeds of change. Our mission is to transform consumer health through the power of hemp foods.
 
If you have what it takes, you’ll be joining a worldwide network of innovative, passionate individuals on a revolutionary mission to pioneer the future of cannabis globally and establish Tilray as the world’s most trusted and valuable cannabis brand.
 
Ecommerce Web Sales & Experience Manager - Minneapolis, MN 
 
Summary:
Manitoba Harvest is expanding to deliver transformational growth.  This position will play a key role in the development of the digital presence of Manitoba Harvest, liasing with marketing, demand planning, and supply chain.  The right candidate will possess a highly collaborative communication style, an ability to form deep trusting relationships, an agile entrepreneurial mindset, and ability to navigate a fast-paced environment requiring prioritization and delivering against commitments to keep the business moving and developing.
 
The eCommerce Web Sales Manager for Manitoba Harvest will be the leader of the company’s direct to consumer online sales as well as help opitmize user expeience and marketing efforts. This includes influencing brand strategy for communications, sales, and pricing and the recommendation and execution of eCommerce and online communications strategy and activation.  Ultimately responsible for online sales growth, the ideal candidate will be able to lead the company efforts and grow sales for all company websites. Ideally, they will also be able to help manage company website content, advise on social media strategy, SEO/SEM, and other media efforts supported by the brand team and external agencies. This is a role for an enthusiastic ecommerce focused individual who is looking to join a fantastic team in a fast growing industry that is evolving daily.
 
The eCommerce Manager will report directly to the Global Ecommerce Director and will be responsible for growing the company’s direct to consumer online sales and increasing the effectiveness of its online consumer experieince. He or she will be an integral leader and member within the larger team and will be supported by all available resources.
 
Responsibilities:
  • Develop ecommerce strategies that align with Manitoba Harvest digital strategy and direction
  • Driving sales on our owned consumer websites through a well-defined customer journey inclusive of
    • SEO/SEM
    • Rating/Reviews
    • CRM
    • UX
    • Pricing & Promotion
    • Content
    • Web Analytics
  • Manage ecommerce pricing landscape to maximize sales and profitability
  • Responsible for sales forecasting, budget management and timely communication across various internal functions.
  • Work with 3rd party service providers to develop strategies and execute plans to achieve goals
  • Monitor sales on a consistent basis, identifying trends, developing insights and taking action
  • Actively participate on the Ecommerce Sales Team through collaboration, communication, and best-practice sharing.
  • Collaborate with Finance, Supply Chain, Customer Service, IT, Human Resources, and Customer Marketing.
  • Consult on ecommerce content development and execution
  • Consult on ecommerce customer marketing strategies, tactics, and execution
Education, Experience & Skills:
  • A minimum 2-3 years in site merchandising, or for a transactional eCommerce website, experience in consumer goods preferred
  • BA or BS college degree
  • Deep knowledge of online business models & ecommerce/digital technology
  • A creative thinker and problem solver, thrive in fast- paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams
  • Direct To Consumer Website Management/Optimization/Development
  • Strong proficiency web analytics and the ability to use syndicated data to derive customer insights and opportunities that drive recommendations for action and desired results.
  • Knowledge of paid and organic search optimization/campaigns, social and digital media campaigns
  • Strong written and verbal communication skills, ability to create and deliver executive level presentations
  • Proficient in sales data analytics which includes post promotion analysis and general sales trends while utilizing multiple resources/reports.
  • Demonstrate proficiency with MS Office programs, syndicated data sources, and web analytics
Personal Attributes
  • Passion for wellness
  • High propensity for change
  • Proactive self-starter; with sense of urgency to achieve results
  • Hunger for continual learning
  • Energetic and level headed, good at problem solving
  • Humility to dive in wherever the need is greatest
Manitoba Harvest
Tilray/Manitoba Harvest welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
 
Please note that Tilray/Manitoba Harvest does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray/Manitoba Harvest does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. 
 
When replying to emails, please ensure the sender name and email address match exactly.  Please also ensure the Reply-To address matches the sending address exactly. If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to infosec@tilray.com

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