Position:  Global Brand Associate
Location:  Minneapolis, MN
Job Id:  1357
# of Openings:  1

Tilray Inc. (NASDAQ:TLRY) is a global pioneer in the research, cultivation, production and distribution of cannabis currently serving patients and consumers in thirteen countries spanning five continents. Tilray operates state-of-the-art cannabis facilities in Canada and Portugal and teams in the U.S., Australia & New Zealand, Europe and Latin America. Tilray is pioneering the future of the industry globally by forging industry-disruptive partnerships and building a robust house of brands.
 
Manitoba Harvest, the world’s largest hemp foods company, offers a portfolio of hemp foods and CBD wellness products to consumers across North America. Our mission is to inspire a better way, a better life & a better world – and it’s up to us to sow these seeds of change. Our mission is to transform consumer health through the power of hemp foods.
 
If you have what it takes, you’ll be joining a worldwide network of innovative, passionate individuals on a revolutionary mission to pioneer the future of cannabis globally and establish Tilray as the world’s most trusted and valuable cannabis brand.
 
Global Brand Associate - Minneapolis, MN 
 
Summary:
Manitoba Harvest is expanding to deliver transformational growth.  This position will play a key role in the development and commercialization of a new brand in a high growth area for the company.  The right candidate will possess a highly collaborative communication style, an ability to form deep trusting relationships, an agile entrepreneurial mindset, and ability to navigate a fast-paced environment requiring prioritization and delivering against commitments to keep the business moving and developing.
 
Responsibilities:
  • Partner with Sr. Global Brand Manager in leading development of brand plans and marketing objectives.
  • Leads strategy execution of brand building and innovation to deliver annual brand plan.
  • Identify, assess and commercialize multiple growth opportunities.
  • Lead cross functional projects from idea through development to commercialization for brand areas of responsibility.
  • Work cross functionally with agency partners in the development and execution of the brand identity and creative campaigns across marketing touch points.
  • Understand the consumer and collaborate with consumer insights team to develop strategy in support of business and brand objectives.
Competencies/Experience:
  • Bachelor’s Degree Required, MBA preferred with Marketing emphasis
  • 3-5 years post-graduate work experience
  • Preferred work experience in Supplement, Pharma or CPG Food categories
  • Strong strategic and critical thinking skills – ability to analyze inputs, opportunities and develop strategy
  • Comfort with ambiguity, change in a fast-paced work environment
  • Ability to inspire and lead cross functionally with internal and external teams, as well as agency partners
  • Strong interpersonal, verbal, and written skills – comfort with presenting to senior leadership
Personal Attributes
  • Passion for wellness
  • High propensity for change
  • Proactive self-starter; with sense of urgency to achieve results
  • Hunger for continual learning
  • Energetic and levelheaded, good at problem solving
  • Humility to dive in wherever the need is greatest
Manitoba Harvest
Tilray/Manitoba Harvest welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
 
Please note that Tilray/Manitoba Harvest does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray/Manitoba Harvest does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. 
 
When replying to emails, please ensure the sender name and email address match exactly.  Please also ensure the Reply-To address matches the sending address exactly. If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to infosec@tilray.com

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