Position:  Brand Manager - Grail
Location:  Toronto, Ontario
Job Id:  570
# of Openings:  1

Brand Manager - Grail
Toronto, Ontario
 
High Park, a wholly-owned subsidiary of Tilray, was established to create and develop distinctive products for consumers in anticipation of Canada’s historical legalization of adult-use cannabis. 
 
We are looking for experienced Brand Managers to join our marketing team.  Ideal candidates are dynamic, creative and passionate about brand development and innovative marketing. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth.
 
Key Responsibilities
  • Take brand ownership and lead in developing brand vision, mission, goals, strategies and execution to market
  • Identifying and analyzing category opportunities
  • Managing the innovation process including packaging designs and marketing materials
  • Building and executing commercial launch plans, including product education and trade tools
  • Measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs) to ensure brand and business growth
  • Brainstorm new and innovative growth strategies
Requirements
  • Bachelor’s Degree in Marketing, Advertising or related field
  • Minimum 5 years of progressive CPG marketing experience, preferably in fast-growth and/or highly regulated industry
  • Proven track record leading new brand development from ideation through commercialization of CPG brands
  • High level of creativity and strong attention to detail
  • Ability to execute projects under tight time constraints and to manage multiple and changing 
  • Excellent understanding of the full marketing mix
  • Advanced communication and interpersonal skills
  • Proactive approach to problem-solving with strong decision-making capability

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