Position:  Innovation Medical Marketing Manager
Location:  Toronto, Ontario
Job Id:  1257
# of Openings:  1

Innovation Medical Marketing Manager Toronto, ON
High Park Company is a wholly-owned subsidiary of Tilray, a global leader in cannabis cultivation, processing, and distribution. Tilray serves patients in Canada and around the world with a diverse range of pharmaceutical-grade medical cannabis products as High Park Company focuses on creating distinctive products for adult Canadian consumers.
About High Park Company
High Park Company was established to develop, sell, and distribute inspiring and iconic adult-use cannabis brands. 
About Tilray
Tilray is a global pioneer in cannabis research, cultivation, processing and distribution currently serving tens of thousands of patients in ten countries spanning five continents.
Looking to develop your career at the forefront of a rapidly expanding industry?
Tilray is recruiting an Innovation Medical Marketing Manager supporting the development of strategies and roadmaps for medical cannabis innovation. Reporting to the Global Director of Insights & Innovation, the successful candidate will have leadership experience in supporting and implementing innovation and development in a large, complex environment, and the ability to translate our vision of a sustainable organization into strategies and actions.

Role and Responsibilities
  • Develops and commercializes a multi-year pipeline of cannabis products designed for medical use for Canada and potential global markets
  • With the support of the Consumer Research & Insights, Sales Analytics and Product Development teams, creates and manages project plans to guide innovation development from ideation through in-market commercialization, including concept, development, positioning, financials, go-to-market plans
  • Initiates consumer research to identify consumer white space opportunities and market assessments and product forecasts
  • Acts as the Project Owner for new products going through the Stage Gate innovation process
  • Works collaboratively with R&D, Operations, Sales and Finance to develop category and competitive business assessments
  • Utilize knowledge of market trends, key business drivers and technologies to evaluate new business opportunities and revenue streams
  • Works with M&A and product development teams to identify and vet third party partners, where required to assist with product development and commercialization
  • Ensure high levels of stakeholder engagement and communication maintained throughout the innovation process
  • Have a deep understanding of the business, brands, products, services and channels
  • In collaboration with the Project Management Office prepares product for commercializing including labelling, packaging and creative
  • Other duties as required.


  • Bachelor’s degree is required, Master’s degree an asset
  • 5+ years of experience an innovation role, new business development or product development
  • Experience in pharmaceuticals an asset
  • Proven ability as an agile, hands-on leader of cross-functional teams with a passion for creative innovation
  • Financial acumen to create viable business cases, including P&L analysis, forecasting, category analysis
  • High level of strategic problem solving and analytical skills
  • Familiarity with common consumer marketing research techniques and tools
  • Strong brand management skills, from concept to positioning to launch plans
  • Familiarity with Health Canada Regulations and or Good Manufacturing Principles an asset
  • Experience working in a start-up environment an asset
High Park/Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

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