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|Position: Marketing Manager|
|Job Id: 133|
|# of Openings: 1|
Marketing Manager, SEO & SEM
NewPoint Media Group (owner of Homes & Land Magazine, The Real Estate Book and New Home Guide) is seeking a data-driven Marketing Manager for the consumer side (B2C) of our integrated marketing services business. Our group of iconic brands has been helping consumers (home buyers and sellers who read our hyper-local magazines and nationwide digital content) for over 45 years. Our customers are real estate agents and brokers looking for effective marketing solutions to help increase sales and build brand awareness.
Reporting to the VP of Marketing (no direct reports), you’ll be responsible for creating, testing and implementing various SEO & SEM strategies that drive traffic to our branded websites while increasing overall readership of our iconic magazines. Our consumers are prospective home buyers and sellers nationwide. You’ll also be responsible for increasing consumer mindshare through effective branding initiatives.
Your toolbox will include a vast array of solutions to help build campaigns across search, display, mobile, video, etc. for all of NewPoint Media’s brands. You will collaborate with Product, Data and Sales Leadership to ensure delivery of an excellent consumer experience, same with other marketing functions such as B2B, Social Media, and Analytics. You will own SEO, SEM, as well as content creation and distribution for both digital and offline collateral.
SEO and website optimization are “priority one” this year. Your first mission will be to increase the number of “eyeballs” visiting our websites. An increase in sessions and unique users is essential to increasing lead generation, our ultimate goal. In addition, you’ll be tasked with scaling our iconic brand to new heights. Once we have a strong SEO plan in place. you’ll be splitting your time between offline and digital marketing. You’ll be creating various marketing programs to enhance the consumer experience. For offline, you’re helping our publishers create an amazing magazine that’s “coffee table worthy”, a product that’s chock full of hyper-local, interesting content.
Culture is vital to the success of NewPoint and it is crucial that the members on our team encompass our culture, effortlessly.
What your day will look like-
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