Position:  Paid Search and Digital Marketing Specialist
Location:  Nashville, TN
Job Id:  489
# of Openings:  1

Paid Search / Digital Marketing / Media Buyer Specialist

(SEM/PPC/Display Advertising)

Location: Nashville, TN
 
Job Summary:
PatientPoint is seeking a search engine marketing (SEM) and Pay-Per-Click (PPC) Specialist to join the fast-growing online solutions department. The ideal team member will have a passion for creativity and innovation, an acute eye for detail, a data-driven mindset and a drive to learn new skills and stay on top of the latest industry trends.
Job Description
  • Create and manage paid search and display advertising campaigns, including campaign setup and ongoing optimization in Google Adwords, Bing Ads and Facebook Ads.
  • Create and manage conversions in GA & Google Tag Manager (GTM) based on campaign goals.
  • Monitor and implement the latest trends and updates for Google Adwords, Bing Ads and Facebook Ads.
Requirements
  • 2-3 years SEM experience.
  • Bachelor’s degree in marketing, public relations, journalism or a related field.
  • Expert knowledge on all aspects of Google Adwords, Bing Ads and Facebook Ads.
  • Experience with Google Tag Manager.
  • Google AdWords Certification a plus, but not required.
Other Desired Skills and Experience
  • Copywriting / Copyediting - Must have experience in composing website copy and/or ad copy and be proficient in editing copy for spelling and grammatical errors.
  • Customer Service/Client Communication - Must have excellent communication skills and be comfortable communicating with clients over the phone and via email to discuss their campaign and ongoing requests.
  • Search Engine Optimization - Experience with on-site and off-site optimization, optimized content creation, backlink building, citation building, and online reporting software.
  • Website Management - Experience with CMS-based websites, such as WordPress, preferred.
  • Google Analytics - Experience reviewing results and reporting to clients from Google Analytics preferred.
  • Graphic Design - Experience in graphic design tools such as Adobe Photoshop and/or InDesign a plus.
This is an excellent opportunity and includes a competitive pay and benefits package, including health, dental, vision, disability, and life insurance as well as 401(k) retirement plan with matching company contribution, paid time off, and holidays.   No relocation is available.
PatientPoint® is the trusted innovator of patient and physician engagement solutions at the point of care. For 30 years, PatientPoint has delivered positive outcomes for patients, providers and sponsors with its award-winning health education and innovative technologies. From primary care to specialty practices, urgent care clinics to hospitals, PatientPoint offers a comprehensive communication platform that provides patient engagement solutions across care settings. Learn more at www.patientpoint.com
Employer is EOE/M/F/D/V

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