|Position: Channel Marketing Specialist|
|Location: Columbus, OH|
|Job Id: 111|
|# of Openings: 1|
Channel Marketing Specialist
The Channel Marketing Specialist will work closely with the channel sales team to create and execute integrated marketing plans for Uptivity's strategic channel partners. The ideal candidate has a background in B2B channel marketing, proven strategic marketing skills, a self-starter with a can-do attitude, and most of all likes to work in a fun team environment.
The Channel Marketing Specialist's responsibilities include, but are not limited to:
•Work with channel sales leaders to create product positioning, personas and competitive messaging.
•Create and manage channel partner website content for accuracy, monitor the effectiveness of website pages and update as needed.
•Conduct competitive market analysis to formulate recommendations for enhancing channel marketing program/services.
•Maintain knowledge of current competitive channel information to assist field sales, marketing and product management in the development of program initiatives, goals and objectives.
•Create content including presentations, white papers, customer case studies and sales tools that incorporate Uptivity’s key value propositions and strategic vision.
•Develop and execute integrated marketing strategies (i.e. direct marketing, tradeshow marketing, advertising, email/internet marketing, videos, webinars, sponsorships, social media, etc.) for increased awareness and adoption of Uptivity products and services in the channel.
•Partner with the sales team to provide product sales tools and training.
•Develop reporting and tracking tools to determine viability of new program opportunities.
•Identify and develop new opportunities within existing relationships.
•Support the Marketing Communications department in other marketing-related activities as needed.
Requirements & Qualifications
•Must be a multitasker with an extraordinary attention to detail. Must also have the ability to create quality results fast, work well under pressure and excel in a fast-paced, high-energy environment.
•Salesforce.com experience is a plus.
•Demonstrated strong communication and presentation skills (both oral and written) and the ability to work effectively with internal customers.
•Experience with Contact Center technology providers including Avaya, Cisco, Shoretel channel programs a huge plus.
•Strong organizational, multi-tasking and time management skills.
•Must be able to work independently and as part of a team.
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