Position:  Marketing Automation Manager
Location:  Scottsdale, AZ
Job Id:  190
# of Openings:  1

Title: Marketing Automation Manager
Location: Scottsdale, AZ

Swiftpage has one purpose – to fuel small business growth.  We do so by delivering modern and innovative software and services, purpose-built for the unique needs of today’s small businesses.  Swiftpage is a recognized leader the small business segment for solutions that drive customer acquisition and retention.

At Swiftpage, we believe in a core set of values we call, “Living the Exclamation,” and in the motto, “One Team - One Journey.”  Our values guide every ‘Swiftie’ in their daily work and in their interactions with each other, and with our trusted partners and valued customers – collectively known as “Swiftpage Nation.”  

Act! CRM, Swiftpage’s flagship offering, makes it easy for small businesses to grow, delivering powerful sales and marketing tools and a flexible CRM platform trusted by millions worldwide.  For over 30 years, Act! has been a pioneer in the CRM and small business software markets, and today offers the rich functionality, unparalleled flexibility, and exceptional value – on a modern hybrid Cloud platform that enables a perfect fit for every customer. 

Swiftpage is currently looking for a Marketing Automation Manager to join our all-star team of dynamic, passionate and innovative team. If you are interested in joining Swiftpage Nation and Living the Exclamation please send your resume to the link provided.

General Job Duties/Responsibilities:
As the Marketing Automation Manager, you will be responsible for developing and executing automation programs that support the customer lifecycle and drive Act! subscriber engagement, adoption, and retention. Using your marketing and automation expertise, you’ll take a data-driven approach to making recommendations on how to improve the Act! subscriber experience at key touchpoints in the customer lifecycle, and will implement key automated campaigns in Eloqua, such as nurture emails, webinar events, and renewal programs. You will use Eloqua to execute tactical tasks associated with the creation of automated campaigns, including the development of emails, landing pages, and lead forms.
 
Responsibilities:
  • Implement and manage automated campaign activities in Eloqua—building and deploying campaigns, and tracking campaign performance via reports and dashboards.
  • Collaborate with development and business intelligence teams to drive the Eloqua, CRM, and Billing systems integrations needed to support automation efforts and revenue goals.
  • Segment and leverage customer databases for efficient and effective campaign targeting; generate and implement test strategies, including A/B multi-variant testing.
  • Manage review cycles for all automation campaigns, distribute emails and related assets to key stakeholders in Marketing, Sales, and Channel, gather feedback, and implement necessary changes.
  • Support demand generation and retention programs, including nurtures, lead scoring, and progressive profiling initiatives: Build out assets for automation programs using Eloqua; set up and execute tactical tasks associated with customized landing pages, forms creation, email campaigns and lead scoring rules.
  • Collaborate with cross-functional teams to gather automation and/or campaign requirements, translate business needs into technical execution, receive feedback and present results for email campaigns and automation initiatives.
  • Analyze and report on campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals.
  • Optimize automation campaign performance through testing, lifecycle management, personalization and dynamic content management.

Education/Experience Requirements:
  • A minimum of 3 years of marketing automation experience building email campaigns, analyzing key campaign metrics, and developing strategies for improving customer experiences via automated programs.
  • Must have experience using marketing automation software. Eloqua and Eloqua 10 is strongly preferred.
  • Proficient in HTML and CSS; familiarity with JavaScript and SQL strongly preferred.
  • Experience with CRM and marketing automation platform integrations.
  • Expert knowledge of marketing/email technologies and industry best practices.
  • Ability to multi-task while working in a fast-paced, cross-functional team environment under tight deadlines is a must.
  • Analytical and metrics-focused, technically savvy, comfortable with software applications
  • Passionate about technology and leveraging technology to drive sales.
  • Must have a high sense of urgency, strong sense of customer focus.
  • Good communicator, ability to communicate with a non-technical audience both written and verbally.
  • Demonstrated self-starter who is detail-oriented, collaborative, and energetic.

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